Pretty much the most popular mascot of all time, Lou Dog lands center on our newest merch tee. Named after Nowell’s grandfather, Lou Dog was Nowell’s Dalmation who soared to fame himself. Riding around in the van and found wandering the stage during Sublime’s live performances, Lou Dog became recognizable in Sublime’s iconography, album covers and made his way into the lyrics of their major hits. Also notable, Lou Dog is first heard barking at the beginning of Sublime’s debut studio album. He is as iconic as Sublime’s music and we’re not sure if we could have a more likable addition to our rotation.